Television Impacting Cultural Change

Complete 7 pages APA formatted article: Television Impacting Cultural Change. This paper seeks to elaborate on UK based soap operas, and their conveyance of social responsibility and moral values. Soap operas derive their tag from their history with soap manufacturers who were the key sponsors of these programs. This genre of television shows refers to dramatic media productions that focus on abstract dramatic events that are intertwined.

These programs are made up of many linked stories that unfold over many episodes. The classical characteristic of these programs is the unique way in which every episode ends in suspense. This creates a promise of another twist on the story. This leads to people getting hooked and craving for more thus leading to popularity of these programs amongst its viewers (Silverstone, 1994).These television series have a wide fan base in the United Kingdom since time immemorial.

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They majorly showcase the normal day to day activities of societies unlike those of the United States that build their story on romance (Len, 1985). The first programs of this genre were aired in the U.K as radio broadcasts in local media mostly in the evening. Among the first television series, were ?Mrs. Dales Diary?, ?The Archers? and ?The Grove Family?.

The three premiered on radio in the late 1940s and early 1950s.According to Casey, the 1960s brought change to the platform with the introduction of new and fresh drama episodes of the series ?Coronation Street? and its counterpart ?Emergency Ward 10? (2008). Other productions of this era include ?Compact?.

It was centered on the lifestyle of employees in a ladies print media company. The series ?Newcomers? was also launched. It focused on the drama surrounding a multinational company that wanted to invest in a new place. This period also saw the showcasing of the program ?United? that focused on the life of people in a certain soccer association.

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