On Running Shoes: Students will be completing a County Market Report where you will explore how to take a product into a foreign country and develop a marketing plan for that product in the target country.
Final Individual Papers: Final individual papers must be 9 to 10 pages, typed in APA format. The 9 – 10 pages is not counting your cover page, any appendices, or reference sheet. Format: Executive Summary Environmental Review Economic Environment Cultural Environment Political and Regulatory Environment Buyers and Competitors Buyer Behavior Local and Global Competitors Global Participation Strategy Global Market Participation Global Market Entry Options/Evaluation Marketing Strategy Product/Service Strategy Pricing Strategy Distribution Strategy Promotion Strategy Sources CMR phase III: Regional Strategy and Market Entry.
The main goals of this portion are to demonstrate an understanding of current marketing theory and principles in the context of global business cultures and develop a plan for successfully engaging in business with a global business culture CMR phase IV: Market Strategy. I strongly advise you to review the recommended reading material for this week as it deals precisely with most of the content you have to develop for your plan.
For this section of the report, you need to build a strategy for your product or service. The key operative word here is “DEVELOP.” This is 100% created by you. I am not looking for a description of what the company currently does but instead what you think they should be doing specifically in the market you selected.
Pricing, distribution, and promotion are the remaining Ps of the marketing mix and should be handled the same way. Ultimately the question I expect to see answered in your report is what should the company you selected do in this new market in terms of these Ps? Remember, this is you trying to sell this project! Add the marketing strategy sections: Promotion, Advertising, Distribution (Place).
Your final CMR should include marketing strategies for distribution, promotion, advertising, and an Executive Summary and Sources section.
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