Marketing Research Project

The purpose of this assignment is to construct unbiased survey questions, employ measurement scales, and select appropriate samples. The survey questions should be designed to address the Research Problem and Objectives you identified in the “Research Problem and Objectives” paper from Week 2. Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process. The following Assignments will comprise the majority of the information needed to complete your Market Research Report: ·        Topic 2 Writing Assignment: Research Problem and Objectives ·        Topic 4 Writing Assignment: Survey Design ·        Topic 5 Paper: Collecting Data ·        Topic 7 Paper: Data Analysis To begin this assignment, develop a survey with a minimum of 10 questions. A maximum of three of these questions may be categorization questions such as age, income, and gender. Your questions should be designed to provide data that support the Research Objectives developed for your Research Project. You will add your survey as an appendix at the end of your paper. Use caution with open-ended questions as these will be difficult to quantify later in the course (best to avoid altogether for our Research Project). For this class, you should Stick to Questions with 4-5 Alternatives for your respondents to choose from. To accompany your survey, you will be writing a 500-Word Rationale following APA 7th Edition Style Rules addressing the following criteria: 1.     Description of the use of at least three different scaling techniques and how each scaling technique accomplishes the objectives of categorizing the respondent or measuring a perception or attitude. 2.     Rationale for how each question aligns to the research objectives. 3.     Description of the sampling technique and why the technique was chosen. What are the benefits and drawbacks of this sampling technique? 4.     Estimate of the sample size using a sample size calculator (Refer to my “Sample Size Calculator” post in the Topic 4, DQ1 forum). Explain the Rationale behind the estimate. Your Rationale must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Research Project
From $8/Page
Order Essay
Essay Writer 4me
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.