1. If you were an executive at a public relations firm that lobbies on behalf of tobacco manufacturers, what advice would you give to someone seeking to begin a career in public relations?
2. Which of the job roles described in the chapter are most appealing to you? Why?
3. Company culture plays an important role in job satisfaction. What are some organizations that have a reputation for having a i) great company culture and ii) a more negative company culture? What role, if any, do you think public relations has to do with this perception?
4. Which of these areas of specialty most appeal to you and why: reputation management, crisis communication, influencer marketing, global public relations, social media & videography, or entertainment and sports?
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