Financial Statement Analysis

Financial Statement Analysis: As previously indicated, the Final assessment consists of a case study -report- of 3-4 pages including a bibliography (instead of 6-8 initially indicated in my announcement dated Oct 10), of a firm of your choice (start-up or well-established), precisely describing the first steps of their growth. The example must not be older than 10 years.

Deadline How to proceed:

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-Find a list of innovative start-ups on the Internet (try from 2011 to 2019, you will find plenty in various industries and in various countries e.g. type on Google: Innovative start-ups 2015)

-Select one firm you want to explore -Google the firm’s name on the internet and collect all information needed (if you do not find enough information, select another firm until you find what you need) -Your document shall include the following parts :

1-Introduction (firm name, location -city/country-, year of inception, CEO/founder/main partners; business model) (half page)

2-Description of product/services/marketing approach (half page)

3-How and why did they start, what was the idea? and the opportunity? what is their strategy (cost leadership ? differentiation ?); their mission and vision (half page)

4-How did they finance their start (quater/half-page)

5-How did they grow (born global; in a domestic country first and then abroad?

-if they did not develop abroad yet, do they have a plan to do so? do they plan to go public -IPO- at a point in time? How many years does each step take?) (half page)

6-How did they develop: on their own? through franchise? partnership with the large firm? (half page)

7-Conclusion/recommendation: express what you learned from your research for this task, what would you recommend to the entrepreneurs 1⁄4 to 1⁄2 page

8-Bibliography (use the Harvard referencing system, you will find information on the Harvard ref. system on the course page, under the week 1 banner) If, despite your efforts, you cannot find the information related to one of the 6 points above (conclusion and bibliography are compulsory), just explain this in your document.

g. How did they finance their start: I found no information related to this point) DO NOT COPY-PASTE text from published material, instead, summarize the author(s) text with your own words or sentences (do not either only change a few words from copied sentences -Turnitin will pick that up) you may copy some figures, graphs, pictures, though; in this case indicate your reference right underneath the figure or graphs –

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