Marketing

Marketing/Advertising

Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition. Explain the methods the company uses, the target market, and the strategies that you think are effective in advertising this product. Please post a visual of the ad or a link to an internet site where we can see the ad.

Aug 14th, 2021

Marketing

Marketing Strategy and Consumer Behavior

Develop and write an APA formatted 8-10 page paper that explains the following: (1) five important concepts you have learned throughout this eight-week course; (2) identify the two to three concepts you would like to apply to your current or future work setting as a marketing manager and how you will go about implementing them. 1. The influence of culture in consumer behavior. 2. Target market and market segmentation. 3. Brand loyalty 4. Green marketing and ethical issues 5. Effect of online brand community on consumer behavior 8-10 pages APA formatted and 8 references with in-text citations.Abstract and conclusion required

Aug 14th, 2021

Marketing

Social Media Marketing

Why do you think some managers are resistant to the idea of engaging in social media marketing? What could you do or say to convince a reluctant boss that Social Media Marketing could be a good idea in a specific business setting? Your submission must be a minimum of 1,500 words and written in current APA format. Each paper must focus on the specific questions listed in the instructions for that particular paper.  The paper must include at least 3 scholarly references. The Research Paper 4 is due by 11:59 p.m. (ET) on Thursday 8/20/20. Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.

Aug 14th, 2021

Marketing

Marketing/Advertising | GET SOLUTION

Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition. Explain the methods the company uses, the target market, and the strategies that you think are effective in advertising this product. Please post a visual of the ad or a link to an internet site where we can see the ad.

Aug 14th, 2021

Marketing

Marketing Strategy and Consumer Behavior | GET SOLUTION

Develop and write an APA formatted 8-10 page paper that explains the following: (1) five important concepts you have learned throughout this eight-week course; (2) identify the two to three concepts you would like to apply to your current or future work setting as a marketing manager and how you will go about implementing them. 1. The influence of culture in consumer behavior. 2. Target market and market segmentation. 3. Brand loyalty 4. Green marketing and ethical issues 5. Effect of online brand community on consumer behavior 8-10 pages APA formatted and 8 references with in-text citations.Abstract and conclusion required

Aug 14th, 2021

Marketing

Product Brand Story and Marketing Concepts

Select a product of your choice and write a story about that product. Do not pick any apple products. Example of products: Samsung Galaxy, Toyota Camry, Jaguar XF. Discuss the life story of the product using different marketing concepts in the course. Grading will be done based on how a student integrates concepts more than the length of the report. MAX length of the report – 2000 words. Here is every marketing topic covered in the course for reference:  Importance and scope of Marketing Core Marketing Concepts New Marketing Realities Holistic Marketing Philosophy Affect of Marketing on Customer Value Strategic Marketing Planning Components of Marketing Plan 2. Demand States 3. New Marketing Realities 4. Holistic Marketing Decisions 5. Marketing and Customer Value 6. Marketing Plan 7. Product Orientation v/s Market Orientation Forecasting Scope of Marketing Research Steps in Marketing Research Metrics for Measuring Marketing Productivity Segmenting Markets Consumer Segmentation vs Business Segmentation Requirements of Effective Segmentation Different Levels of Market Segmentation Concepts of Customer Value, Satisfaction, and Loyalty Lifetime Value Customer Management Consumer Behavior Buying Decision Process B2B Buying Behavior Institutional and Government Buyers International Markets Difference of Global in Marketing Brand Positioning Brand Differentiation Approaches of Positioning Differences between Small and Big Businesses Value of Brands Measurement of Brand Equity Difference between Brand, Customer and Store Equity New product development Product life cycle management Strategies for different stages of product life cycle Product differentiation New service realities Service quality measurement and management Product discontinuation pricing process Differences between pricing of products and services Linkage between marketing channel system and value network E-commerce vs M-commerce Marketing channel conflicts Types of marketing intermediaries Future of retailing Role of Marketing Communications Marketing communications mix Developing and managing an advertising program Advertising objectives Evaluating advertising effectiveness Sales promotions Digital advertising Social media as a sales and advertising tool Personal Selling Designing sales force Sales management Future of personal selling

Aug 14th, 2021

Marketing

Create a 90 Day Marketing Action plan for W Amman Hotel

Create a 90 Day Marketing Action plan for W Amman Hotel.  Including but not limited to the below-  – Promotions/Activations  – Staycations/ Food & Beverage/ Spa  – Loyalty Program  – Digital & Social media plan – Influencers program  Hotel Website – wammanhotel.com

Aug 14th, 2021

Marketing

Social Media Marketing | GET SOLUTION

Why do you think some managers are resistant to the idea of engaging in social media marketing? What could you do or say to convince a reluctant boss that Social Media Marketing could be a good idea in a specific business setting? Your submission must be a minimum of 1,500 words and written in current APA format. Each paper must focus on the specific questions listed in the instructions for that particular paper.  The paper must include at least 3 scholarly references. The Research Paper 4 is due by 11:59 p.m. (ET) on Thursday 8/20/20. Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.

Aug 14th, 2021

Marketing

Marketing Strategy Precious Pet

Product Marketing Recommendations: PRECIOUS PET ALL-Natural Pet Food a) What does social responsibility mean to a company? Why is social responsibility important? Why should your department (marketing) be interested in it? b) Suggested Marketing Strategies for product c) How will the internal market factors impact the marketing strategies you are suggesting? Elaborate on the strengths and weaknesses that the company should consider. Which are the most important and why? d) How will the external market factors impact the marketing strategies you are suggesting? Elaborate on the opportunities and threats that the company should consider. Which are the most important and why? e) How will you leverage your target market’s needs and wants in the marketing strategies you are suggesting? Provide examples. f) how does understanding your target markets wants and needs help in developing a target marketing strategy? g) How can you expand your target market to reach more people in the marketing strategies you are suggesting? Provide examples utilizing the work you completed in your target market analysis to support your ideas.

Aug 14th, 2021

Marketing

Compelling Brand

Choose one of your favorite brands. Explain what about the brand makes it compelling to you.  How does the company use marketing to communicate the brand?  Identify at least one way that the company could improve its brand communications.  What should the company consider to avoid unethical marketing?  How could unethical marketing affect its brand?

Aug 14th, 2021

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