Communication

Bitzer Rhetorical Theory

The case study is an analysis of the strategic messages created and delivered by the organization you have chosen to study.  These strategic messages are directed at specific and significant stakeholder groups which have the potential to affect and/or influence the organization you’re studying.  Your task in the case study is to accomplish three major goals: Three messages that I will use 1.Bitzer Rhetorical theory 2. Immanuel Kant Ethical Theory 3.  Aristotle Model of communications 1.  Determine which, of the various communication theories and concepts you’ve learned as a student in the Strategic Communication program, will best explain and explore the organization’s strategic messages.  You don’t have to have 10 or 12 theories but you must have more than 1 or 2.  The Bitzer model of exigence-audience-constraints is a great theory for analyzing whether an organization understands the communication context (what Bitzer called “the rhetorical situation”).  There are a number of other theories in our class and you’ve had a chance to discuss numerous ones in your other COM classes.     2.  Apply these theories/concepts to specific strategic messages by the organization.  These messages could be speeches by the CEO, corporate websites, Twitter feeds, Facebook postings, brochures, special events, rallies, etc., etc.  “Message” does not mean simply “speeches”.  “Messages” are any and all communication activities, including unintentional ones.  “Messages” include both verbal *and* non-verbal (i.e., visual) efforts.   As you apply the theory to the message, you’re examining how well the theory explains what seems to be happening with the messages.  Theories become theories because they are viewed as reliable predictors of behavior.  In a very real sense, you are “testing” the theories by applying them to real messages.  What happens if the message appears successful BUT violates what the theory tells us should happen?  In that case, you’ve contributed to a refining of the theory!  If the theory and the message match up, you’ve reinforced our understanding of the theory.   3.  Evaluate the success (or lack of success) of the organization’s strategic communication efforts.  Was the organization successful?  Why or why not?  What does an analysis of the strategic messages, using both theories and the messages themselves, tell us about how the organization understands its stakeholders, its issues and the context in which it operates? These three activities (Theory – Application – Evaluation) are the three major activities that have to happen in your paper.   The work on the case study is divided into three major sections, all of which are graded (and which account for 75% of your final grade): 1.  A detailed working outline 2.  A rough draft of about 3-5 pages 3.  The final paper (which is described in detail below). Information on each of these three is available at the Weekly Module in the week in which they are due and I will be providing additional information about these assignments as they are due. Specifically, final paper information is contained in the Weekly Assignment section for the final week of the term but I’ve listed the general requirements here: Must be a MINIMUM of 30 pages, double spaced with reasonable margins and font size Should have a title page and abstract/executive summary and references/bibliography page(s) Images (such as photos and graphs, etc.) are okay for use within the paper but if there are a lot of these, then the page length should expand.  Use either MLA or APA for your citations The final paper does not have be turned in via Turnitin.com.  Use the link at Week Nine for submission. I’ll be using a general rubric for grading the papers as follows: 20% = use of, and understanding of, conceptual materials, communication theories and ideas 20% = inclusion of examples of communication 20% = analysis of the communication examples 20% = quality of writing (clear, concise, appropriate for a research paper, free from errors, etc.) 20% = general overall impressions of the paper including inclusion of all required elements (30 pages, citations, turned in on time, etc.) A well organized and clearly divided paper with the three majors sections of Introduction, Body and Conclusion 2.  Within the Body of your paper , you should have three major areas:  a) the specific communication theories/ideas/concepts you will want to use to guide your analysis; b) the specific kinds of strategic messages you will be analyzing; and c) your evaluation of these messages, based on your use of the communication theories/concepts.  Clearly, you are working through communication theory/concept materials from your earlier classes in the program. You need to be looking at these various ideas, thinking about your case study organization, reading and considering the strategic messages you are already finding and coming to some well-founded preliminary decisions about what theoretical/conceptual materials you will use.  You were asked to read Bitzer’s essay already and will read additional essays this coming week.  Also, the FDR inaugural contains examples of very specific language use and you may wish to explore how metaphors shape strategic messages.  For the strategic messages, you will need to be building, very quickly, the sources of these messages for your organization.  These messages can take a lot of different forms:  web pages, social media, speeches, press releases, special events, annual reports, etc.   Your introduction should include: 1.  An opening that captures the attention of your reader.  It should be directly linked to the organization you are studying.  It’s an invitation to the reader to “read further” in your paper. 2.  A clear, concise thesis statement.  You must be able to express the purpose of your paper in a single sentence and it must make sense.  Otherwise, your reader is going to drift, unsure of what exactly you’re doing.  Remember:  you are examining strategic messages in order to offer an evaluation of an organization’s communication efforts.  This should be a part of your thesis statement. 3.  Some short material to support why this particular organization and this particular case study is important.  These sentences establish the significance of your paper and create a credibility for your readers. 4.  A brief listing or overview of the main points around which the paper will be built.  You don’t more than 3-5 of these.  In fact, “3-5” is the number you would use for almost any sized speech or paper.  In the longer papers (and speeches), you simply have more development, more examples, more supporting materials.  This overview (often called “previewing”) is a way to set up the roadmap for your readers.  When you get to the body of the paper, follow your outline of main points (don’t preview one list and develop another one in the body!).  Your readers will know what you’re going to explore and will be more comfortable following along. 5.  Transition out of the Introduction and into the Body of the paper with some signaling statement or device.  Sometimes, it’s easier to use internal headings to mark subsections of the paper.  That’s fine.  But you’ll still need a transition sentence (or two) to get you from the preview portion of the Introduction into the Body section of the paper. All of these elements (your entire Introduction) should be no more than about a page and a half.  If you have an Intro that 3 or 4 or more pages, you’ve probably sucked some of the Body into the Intro.  Go back and take a look.  The Intro should set up the main work of the paper, which is the Body. Remember to have a clearly written Thesis statement which appears early in your Introduction.  Even well-regarded scholarly essays have thesis statements.  Tell your reader what you intend to do:  “The purpose of this paper is to………..”.   This will help your reader know WHAT you intend to discuss.2.  Similarly, remember to have a clear preview statement of your 2-4 main points.  This preview statement should follow right after the Thesis statement.   The preview statement is one sentence with a short listing of those main points.  The preview statement is the HOW of what you intend to discuss.  Along with the thesis statement, a good preview sentence is an important navigational tool for your readers.3.  Make sure your final paper conforms to all the MLA or APA style guidelines for such things as end notes, foot notes, margins, etc.  This includes putting page numbers into your final paper. 4 Remember that your final paper is twenty (20) pages of content.  These twenty pages do NOT include your title page, your executive summary page, your bibliography page, any end notes or any appendices for supplemental materials. 5.  The Executive Summary is like an abstract in a scholarly journal.  It’s one or two paragraphs that lays out the entirety of your paper in a very condensed form.  It’s not your Introduction and it should flow into your Intro.  The Intro should be the start of your paper and have all of the elements which are required for an Intro (like thesis and preview statements)6.  You MUST incorporate a meaningful use of communication theories and concepts in your analysis of the communication activities of your selected organization.  Mentioning a theory as a kind of “fly by” (“Bitzer noted that situations are important and Company XYZ was in a situation…..”) won’t work.  Unpack the theories (Bitzer has three major elements plus a whole section on the idea of “a

Aug 14th, 2021

Communication

Comparing Trust

Chapter 1 is about establishing credibility. I want you to read chapter one to think about people in your life that you trust and respect. These can be people that you work with, are friends with, family members, etc. Think about two people—one whom you trust implicitly and another whom you do not trust. Ideally, these should be two people you currently work with or have worked with in the past. Compare them in the following ways: (1) competence, (b) caring, (c) character, (d) openness of communication, and (e) ease of communication. Write four to five paragraphs (500-word minimum). Conclude with several general statements about the impact of credibility on communication efficiency and effectiveness. (DISCLAIMER–Please use correct English/grammar. This is a writing class and I am using this assignment to gauge your writing style. Please put a lot of thought in your response, and check over your work).

Aug 14th, 2021

Communication

Nike / Kaepernick

I need a powerpoint presentation of 2 to 4 slides on the below topics. on the slides, i need minimal words, just bullet points will do or images that speak on what the topic. I will need a script because i have to do a voice over. 1) How could the whole situation have been handled better? My stance on this is: As a veteran, I respect the flag. As an immigrant and a black woman in America, I love that “we” all have the right to protest peacefully. It was never about disrespecting the flag, it was about getting black people and people of color the same rights white people in this country, not just on paper but to actually put it into action. I don’t see how they could have done it better, what they did spoke volumes on their support to minorities. Other people may feel that it could have been handled a bit differently by adding a veteran on the ad with Kaepernick. 2) Research how the Nike executives or their representatives handled the crisis. My stance on it is: They handled it better than most people would! Most people tend to distance themselves when things go sideways, which is what happened at first, dealing with the president calling them out, customers cutting the logo off their products; but not Nike executives. They did not try to blame some intern or marketing director, they stood their grounds and stood with Kaepernick and black and brown people in this country.

Aug 14th, 2021

Communication

Promotion-Introduction to Integrated Marketing Communication

In today’s world, there are a myriad of media outlets print, radio, cable and satellite TV, and the Internet—competing for consumers’ attention. Marketers are looking beyond the traditional media to find new and better ways to communicate with their customers Michael, E. G. (2003).  If a company creates a revolutionary new product and consumers can learn about it and purchase it at a website, is additional marketing effort necessary? Defend your position thoroughly . Reference:  Michael, E. G. (2003). Advertisement and Promotion, McGraw Hill London.

Aug 14th, 2021

Communication

Ethics in the Work

Based on the videos listed on the bottom of this page, write an essay of 2 pages, explaining the concept of ethics. How would you define ethics? What are some differences in ethics between the United States and other countries? In the videos there are some examples of unethical behavior.  How do you relate to those types of behavior? What are your thoughts about ethical situations in your organization? https://www.youtube.com/watch?v=Z5KZhm19EO0   https://www.youtube.com/watch?v=qlwc5VrwCqU https://www.youtube.com/watch?v=Xki2fRA0bY8

Aug 14th, 2021

Communication

Comparing Trust | GET SOLUTION

Chapter 1 is about establishing credibility. I want you to read chapter one to think about people in your life that you trust and respect. These can be people that you work with, are friends with, family members, etc. Think about two people—one whom you trust implicitly and another whom you do not trust. Ideally, these should be two people you currently work with or have worked with in the past. Compare them in the following ways: (1) competence, (b) caring, (c) character, (d) openness of communication, and (e) ease of communication. Write four to five paragraphs (500-word minimum). Conclude with several general statements about the impact of credibility on communication efficiency and effectiveness. (DISCLAIMER–Please use correct English/grammar. This is a writing class and I am using this assignment to gauge your writing style. Please put a lot of thought in your response, and check over your work).

Aug 14th, 2021

Communication

Nike / Kaepernick | GET SOLUTION

I need a powerpoint presentation of 2 to 4 slides on the below topics. on the slides, i need minimal words, just bullet points will do or images that speak on what the topic. I will need a script because i have to do a voice over. 1) How could the whole situation have been handled better? My stance on this is: As a veteran, I respect the flag. As an immigrant and a black woman in America, I love that “we” all have the right to protest peacefully. It was never about disrespecting the flag, it was about getting black people and people of color the same rights white people in this country, not just on paper but to actually put it into action. I don’t see how they could have done it better, what they did spoke volumes on their support to minorities. Other people may feel that it could have been handled a bit differently by adding a veteran on the ad with Kaepernick. 2) Research how the Nike executives or their representatives handled the crisis. My stance on it is: They handled it better than most people would! Most people tend to distance themselves when things go sideways, which is what happened at first, dealing with the president calling them out, customers cutting the logo off their products; but not Nike executives. They did not try to blame some intern or marketing director, they stood their grounds and stood with Kaepernick and black and brown people in this country.

Aug 14th, 2021

Communication

Bitzer Rhetorical Theory | GET SOLUTION

The case study is an analysis of the strategic messages created and delivered by the organization you have chosen to study.  These strategic messages are directed at specific and significant stakeholder groups which have the potential to affect and/or influence the organization you’re studying.  Your task in the case study is to accomplish three major goals: Three messages that I will use 1.Bitzer Rhetorical theory 2. Immanuel Kant Ethical Theory 3.  Aristotle Model of communications 1.  Determine which, of the various communication theories and concepts you’ve learned as a student in the Strategic Communication program, will best explain and explore the organization’s strategic messages.  You don’t have to have 10 or 12 theories but you must have more than 1 or 2.  The Bitzer model of exigence-audience-constraints is a great theory for analyzing whether an organization understands the communication context (what Bitzer called “the rhetorical situation”).  There are a number of other theories in our class and you’ve had a chance to discuss numerous ones in your other COM classes.     2.  Apply these theories/concepts to specific strategic messages by the organization.  These messages could be speeches by the CEO, corporate websites, Twitter feeds, Facebook postings, brochures, special events, rallies, etc., etc.  “Message” does not mean simply “speeches”.  “Messages” are any and all communication activities, including unintentional ones.  “Messages” include both verbal *and* non-verbal (i.e., visual) efforts.   As you apply the theory to the message, you’re examining how well the theory explains what seems to be happening with the messages.  Theories become theories because they are viewed as reliable predictors of behavior.  In a very real sense, you are “testing” the theories by applying them to real messages.  What happens if the message appears successful BUT violates what the theory tells us should happen?  In that case, you’ve contributed to a refining of the theory!  If the theory and the message match up, you’ve reinforced our understanding of the theory.   3.  Evaluate the success (or lack of success) of the organization’s strategic communication efforts.  Was the organization successful?  Why or why not?  What does an analysis of the strategic messages, using both theories and the messages themselves, tell us about how the organization understands its stakeholders, its issues and the context in which it operates? These three activities (Theory – Application – Evaluation) are the three major activities that have to happen in your paper.   The work on the case study is divided into three major sections, all of which are graded (and which account for 75% of your final grade): 1.  A detailed working outline 2.  A rough draft of about 3-5 pages 3.  The final paper (which is described in detail below). Information on each of these three is available at the Weekly Module in the week in which they are due and I will be providing additional information about these assignments as they are due. Specifically, final paper information is contained in the Weekly Assignment section for the final week of the term but I’ve listed the general requirements here: Must be a MINIMUM of 30 pages, double spaced with reasonable margins and font size Should have a title page and abstract/executive summary and references/bibliography page(s) Images (such as photos and graphs, etc.) are okay for use within the paper but if there are a lot of these, then the page length should expand.  Use either MLA or APA for your citations The final paper does not have be turned in via Turnitin.com.  Use the link at Week Nine for submission. I’ll be using a general rubric for grading the papers as follows: 20% = use of, and understanding of, conceptual materials, communication theories and ideas 20% = inclusion of examples of communication 20% = analysis of the communication examples 20% = quality of writing (clear, concise, appropriate for a research paper, free from errors, etc.) 20% = general overall impressions of the paper including inclusion of all required elements (30 pages, citations, turned in on time, etc.) A well organized and clearly divided paper with the three majors sections of Introduction, Body and Conclusion 2.  Within the Body of your paper , you should have three major areas:  a) the specific communication theories/ideas/concepts you will want to use to guide your analysis; b) the specific kinds of strategic messages you will be analyzing; and c) your evaluation of these messages, based on your use of the communication theories/concepts.  Clearly, you are working through communication theory/concept materials from your earlier classes in the program. You need to be looking at these various ideas, thinking about your case study organization, reading and considering the strategic messages you are already finding and coming to some well-founded preliminary decisions about what theoretical/conceptual materials you will use.  You were asked to read Bitzer’s essay already and will read additional essays this coming week.  Also, the FDR inaugural contains examples of very specific language use and you may wish to explore how metaphors shape strategic messages.  For the strategic messages, you will need to be building, very quickly, the sources of these messages for your organization.  These messages can take a lot of different forms:  web pages, social media, speeches, press releases, special events, annual reports, etc.   Your introduction should include: 1.  An opening that captures the attention of your reader.  It should be directly linked to the organization you are studying.  It’s an invitation to the reader to “read further” in your paper. 2.  A clear, concise thesis statement.  You must be able to express the purpose of your paper in a single sentence and it must make sense.  Otherwise, your reader is going to drift, unsure of what exactly you’re doing.  Remember:  you are examining strategic messages in order to offer an evaluation of an organization’s communication efforts.  This should be a part of your thesis statement. 3.  Some short material to support why this particular organization and this particular case study is important.  These sentences establish the significance of your paper and create a credibility for your readers. 4.  A brief listing or overview of the main points around which the paper will be built.  You don’t more than 3-5 of these.  In fact, “3-5” is the number you would use for almost any sized speech or paper.  In the longer papers (and speeches), you simply have more development, more examples, more supporting materials.  This overview (often called “previewing”) is a way to set up the roadmap for your readers.  When you get to the body of the paper, follow your outline of main points (don’t preview one list and develop another one in the body!).  Your readers will know what you’re going to explore and will be more comfortable following along. 5.  Transition out of the Introduction and into the Body of the paper with some signaling statement or device.  Sometimes, it’s easier to use internal headings to mark subsections of the paper.  That’s fine.  But you’ll still need a transition sentence (or two) to get you from the preview portion of the Introduction into the Body section of the paper. All of these elements (your entire Introduction) should be no more than about a page and a half.  If you have an Intro that 3 or 4 or more pages, you’ve probably sucked some of the Body into the Intro.  Go back and take a look.  The Intro should set up the main work of the paper, which is the Body. Remember to have a clearly written Thesis statement which appears early in your Introduction.  Even well-regarded scholarly essays have thesis statements.  Tell your reader what you intend to do:  “The purpose of this paper is to………..”.   This will help your reader know WHAT you intend to discuss.2.  Similarly, remember to have a clear preview statement of your 2-4 main points.  This preview statement should follow right after the Thesis statement.   The preview statement is one sentence with a short listing of those main points.  The preview statement is the HOW of what you intend to discuss.  Along with the thesis statement, a good preview sentence is an important navigational tool for your readers.3.  Make sure your final paper conforms to all the MLA or APA style guidelines for such things as end notes, foot notes, margins, etc.  This includes putting page numbers into your final paper. 4 Remember that your final paper is twenty (20) pages of content.  These twenty pages do NOT include your title page, your executive summary page, your bibliography page, any end notes or any appendices for supplemental materials. 5.  The Executive Summary is like an abstract in a scholarly journal.  It’s one or two paragraphs that lays out the entirety of your paper in a very condensed form.  It’s not your Introduction and it should flow into your Intro.  The Intro should be the start of your paper and have all of the elements which are required for an Intro (like thesis and preview statements)6.  You MUST incorporate a meaningful use of communication theories and concepts in your analysis of the communication activities of your selected organization.  Mentioning a theory as a kind of “fly by” (“Bitzer noted that situations are important and Company XYZ was in a situation…..”) won’t work.  Unpack the theories (Bitzer has three major elements plus a whole section on the idea of “a

Aug 14th, 2021

Communication

Technology Financial Projection Assumptions

Problem: Your supervisor in the finance department at August Online Technology has asked you to create a worksheet for the flagship product that will project the annual gross margin, total expenses, Operating Income, Income Taxes, and Net Income for the next eight years based on the assumptions in the next table. August Online Technology Financial Projection Assumptions Units Sold in Prior Year 235,411 Unit Cost $150.00 Annual Sales Growth 3.25% Annual Price Increase 3.00% Margin 29.90% Perform the Following tasks: Instructions Part 1: Open Excel, open a blank workbook, and then create the worksheet. Apply the Parallax theme to the worksheet. Enter the worksheet title August Online Technology in cell A1 and the subtitle Eight-Year Financial Projection for Product X in cell A2. Format the worksheet title in cell A1 to 26-point and the worksheet subtitle in cell A2 to 16-point. Enter the system date in cell I2 using the NOW function. Format the date to the 14-Mar-12 style. Change the following column widths: A=24.00 characters; B through I = 14.00 characters. Change the heights of rows 7,15, 17, 19, and 22 to 18.00 points. Enter the eight-column title Year 1 through Year 8 in the range: B3:I3 by entering Year 1 in cell B3 and then dragging cell B3’s fill handle through the range C3:I3. Format cell B3 as follows: Increase the font size to 12. Center and italicize it. Angle its contents 45 degrees. Use the Format Painter button to copy the format assigned to cell B3 to the range C3:I3. Enter the row titles as shown in Figure 3-85, in the range A4:A19. Change the font size in cells A7, A15, A17, and A19 to 14-point. Add thick bottom borders to the ranges A3:I3 and A5:I15. Use the Increase Indent button (Home Tab|Alignment group) to increase the indent of the row titles in cell A5, the range A8:A14, and cell A18. Enter the table title Assumptions in cell A22. Enter the assumption in Table 3-9 in the range A23:B27. Use format symbols when entering the numbers. Change the font size of the table title in cell A22 to 14-point and underline it. Select the range B4:I19 and then click the Number format Dialog Box Launcher (Home Tab | Number group) to display the Format Cells dialog box. Use the Number category (Format Cells dialog box) to assign the appropriate style that displays numbers with two decimal places and negative numbers in black font and enclosed in parentheses to the range B4:I19. Complete the following entries: Year 1 Sales (cell B4) = Unit sold in Prior Year * (Unit Cost/ (1-Margin)) Year 2 Sales (Cell C4) = Year 1 Sales * (1+ Annual Sales Growth) * (1+Annual Price Increase). Copy cell C4 to range D4:I4. Use Absolute Value in cell C4.

Aug 14th, 2021

Communication

Promotion-Introduction to Integrated Marketing Communication | GET SOLUTION

In today’s world, there are a myriad of media outlets print, radio, cable and satellite TV, and the Internet—competing for consumers’ attention. Marketers are looking beyond the traditional media to find new and better ways to communicate with their customers Michael, E. G. (2003).  If a company creates a revolutionary new product and consumers can learn about it and purchase it at a website, is additional marketing effort necessary? Defend your position thoroughly . Reference:  Michael, E. G. (2003). Advertisement and Promotion, McGraw Hill London.

Aug 14th, 2021

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.